Submit application to the City Clerk’s Office with a copy of the Driver’s License of the applicant and all sellers listed on the license.
If the sellers qualify as a Traveling Sales Crew additional regulations may apply.
Certain businesses are required to have a Wisconsin Seller’s Permit. You can find more information here: http://www.revenue.wi.gov/faqs/pcs/seller.html#s1
DIRECT SELLER LICENSE $75
PERSONAL HISTORY SEARCH FEE $ 8 PER NAME
(ADD AN ADDITIONAL $8 PER NAME
FOR EACH MAIDEN/PREVIOUS NAME)